If you’re not incorporating the most brilliant ideas from the natural world into what you sell, you’re leaving money on the table. Biomimicry is now going mainstream. Forward-looking companies are releasing ingenious products that mirror innovations found in nature, as entrepreneur Jay Harman, author of The Shark’s Paintbrush, points out. They range from sunscreen that replicates hippos’ protective sweat (sans the odor) to hospital wall…
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