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Joe Polish's Story

Who Is Joe Polish

Thoughts? Questions? Please Post Your Comments Below and I'll Personally Reply:


Carpet Cleaning, New Hampshire

Joe, thanks to your incredible marketing strategies last year (using only 4 carpet cleaning vans) ...I am living proof that a person can get rich in this business!


Carpet Cleaning

Thanks to Joe Polish and Piranha Marketing our profits are up 98%! We made an extra $165,000 in 12 months!

Allpro Restoration


Joe, thanks to you our business will never be the same! Our net profit jumped over 100% after we implemented your recession proof strategies! In just 10 months!

marketing video training series Marketing Video Training Series

The Year Was 1994.
"A Young, Arrogant, Pony-Tail Wearing, Schmuck Turns The Marketing World On It's Side..."

That's what a few people thought of me, Joe Polish, when I came onto the marketing scene in 1994. And since then, I have helped thousands of cleaners transform their lives by teaching them how to double, triple, even increase their income as much as a 1000%. I’ve been a keynote speaker at dozens of industry trade shows all over the United States and even around the world… including Australia, New Zealand and the UK.  I've been named CleanFax Magazine's “Person of the Year” and have been featured in Success Magazine.

And in recent years I've had a chance to meet and mingle with some of the richest and most powerful people in the world, Sir Richard Branson, Bill Gates, Peter Diamandis, even Bill Clinton.

I run a high-level "Genius Network Mastermind" where membership is $25,000 per year and get to learn from the most brilliant marketers and business people in the world, people who are makings tens of millions of dollars in every line of business you can think of.

Because of my expertise and high-level connections, I now charge $25,000 per half day to consult with high level business professionals privately. (And now you get to "tap into" this wealth of my expertise today, for free.)

Over the past 17 years I've been paid millions of dollars for my systems and strategies by business owners from all over the world, and from all industries. And I've helped these business owners make millions of dollars. (For example, Bill Phillips, former owner of EAS supplements and Muscle Media Magazine, made $3,000,000.00 off of just ONE of my ideas when he hired me for a day of business consulting.)

But here is the deal...

I Wasn't Always This Successful.
In Fact...I Started Out A Dead-Broke Carpet Cleaner
Who Stumbled Upon Mega Success!

The truth is I should be a total failure.

I was one of those guys that kinda had all the cards stacked against me from a young age. A dysfunctional childhood, major A.D.D. (Attention Deficit Disorder) and struggles with addiction; I even failed and eventually dropped out of college. (FYI I got a "C" in "Principals of Marketing" and an "F" in Owning and Operating a Small Business. Go figure.)

Most people thought I wasn't going to amount to much. But, what most people didn't know about me was that I was looking for a "bigger future." (I assume you are looking for your own "bigger future" or you wouldn't be taking the time to read this report.)

I had my fair share of "dead end jobs" and knew I didn't want to get stuck working for someone else for the rest of my life. I liked the idea of having my own business, being able to set my own schedule, and determining my own paycheck.

In the early 1990's, at the urging of a friend, I started a carpet cleaning business. Carpet cleaning seemed like a good fit for me. It had a fairly easy point of entry, I liked meeting face to face with people and I didn't mind physical work. Since I already had a pick-up truck, I just got myself some equipment and got certified. I was in business and feeling pretty good about the way things were headed.

And it didn't take long before I was stressed out, frustrated and disillusioned with having my own business!

It actually made me mad.

Here I had all the right tools and training, I did a great job cleaning carpets. I had good equipment and excellent service and high business ethics. I was even spending a small fortune every month on my advertising...

But My Business Was Failing Miserably!

I quickly learned that starting a business was the easy part. The phone was NOT ringing. And when it did, I was getting "price shoppers." How could I compete with the "Bait and Switch" guys advertising at $4.99 per room? I have my faults, but I've always been ethical and would never stoop to that level.

At that point in my life I thought things couldn't get much worse. But they did.

I went from failing miserably to going into the hole every month while failing miserably. I was struggling. I was dead broke and living on my credit cards.

Maybe you can relate to that feeling? Maybe you know what it's like not knowing how you are going to pay your bills and you are as sick as I was of that feeling of dread. Or , maybe things haven't gotten that bad for you yet, but you're headed that way and know you need to make a change before it's too late.

So there I was, going broke fast, sweatin' in the Arizona heat, cleaning carpets. (A word of advice, if you want to go broke fast, do it laying on your couch. Do NOT do it working your butt off cleaning carpets in 100 degree weather.)

I convinced myself that whatever that "elusive ingredient" to major success was, it just wasn't out there for me. I was spiraling downward fast.

Really, my worst fears had come "bigger future" seemed further off then when I decided to start my business. At least when I was in a "dead end job" I wasn't paying my rent with my credit card.

Then On A Clear, Hot Day in April...
Something Happened That Changed Everything.

A friend from high school invited me to go jet-skiing at the lake with him and some of his buddies. I almost didn't go. I was so frustrated with my failing business I didn't feel like going to the lake. What I really needed to do that day was figure out how I was going to pay my rent.

But, my buddy was one of those guys who could always talk me into things. And when he mentioned that his friend who owned the jet-ski's was a multimillionaire real estate investor, I was intrigued. If anything, I thought it would be a good chance to "pick this guy's brain." So I packed up my stuff and drove myself to the lake.

A few hours later, I found myself sitting on the tail gate of the truck with "the millionaire". It was one of those beautiful, sunny Arizona days where the sky seems bigger than usual.

I don't know what the millionaire's impression was of me as I sat there in my swim trunks and pony tail, but I could feel the desperation of my failing business creeping into every corner of my life. Since I was eager to change my situation ...eager for my "Bigger Future"...I was always looking for answers. I was fixated on how I was going approach the subject but all I could think was, "Joe, don't blow your chance to get this guy's insights." I finally got up the nerve to talk to him about my business and ask him what I had been dying to ask all along.

I told him I had a carpet cleaning company. How I 'd been doing it for a couple of years, I told him about how I was certified, that I had gotten all the right training and had all the right equipment. I even told him I was good at what I did. And then I told him how it wasn't a "good business" to be in. After all, I was going broke.

Then I asked him what I thought I needed to know.

"What business would you suggest I go into where I could make a lot of money and turn my situation around?"

His answer wasn't what I expected to hear.

First of all he asked me, "Are there people in your industry making money?"

I thought for a second and replied, "Well yeah, sure there are. I even know of a few companies in Phoenix making over a million bucks a year, but they have been around for years. They have lots of employees. Those companies are well established in the market. Those guys have name recognition. But, I'm much newer and it's harder for me."

His reply was simply, "If there are people in your industry making money and you're not then..."

"There Is Nothing Wrong With Your Business.

There Is Something Wrong With You."

Now granted, that might have been a blow to some people's ego. (And I admit it stung for a minute.) "You don't understand..." I said as I tried to come up with a few more excuses to explain my failing business.

But he continued...

"If there are people making money in your industry and you're not, then there is nothing wrong with the 'business' there's something wrong with you. You are like most people I meet who think 'the grass is always greener on the other side'. And if you decide to go into another business, what's going to happen is, you are going to spend the next 6 months, 1 year, 2 years, learning the technical skills of another business, just so you can go out and repeat the same mistakes and bad business habits that caused you to fail in this business. So what you need to do, young man, is you need to FIRST learn fundamental business principals and learn how to make THIS business work. Because once you do that, you can go into any business or industry and be successful in it."

And with those words he unknowingly became my "accidental mentor."

I drove home that day sun burned and crispy but I heard exactly what I needed to hear. As the sun set over the lake I could breathe easier for the first time in a long time.

The drive home that night gave me a few hours to think about our conversation and I had an epiphany, "I live in America where a lot of people are making a lot of money. I have the use of my limbs, my health, and my brain. In fact, I know I'm a heck of a lot smarter than other people who are making more money than me. What the hell are they doing that I'm not? What are these successful business people doing that I'm not? I'm going to learn through the experiences and expertise of these successful people. No more 'school of hard knocks' for me. I refuse to go into another business until I've figured out how to make THIS business work."

I Decided At That Moment That I Would Figure Out How To Make A Success Of My Carpet Cleaning Business
...Or Die Trying

You know, looking back on that day, I've lost touch with my friend who drug me out to the lake that day. And I don't even remember the name of the straight talking millionaire. In fact, as I've told this story more times than I can count, I've simply dubbed him "the jet ski millionaire." I wish I knew his name, because if I did I would look him up and thank him. The conversation that we had that day was the catalyst that changed my path from one of desperation to one of discovery.

After all, there was nothing wrong with my business. Just like there is nothing wrong with your business. People can and do make a lot of money cleaning carpets. I knew after that conversation that I needed to change.

The result of this new found path? In my search to change the "bad business habits" that had gotten me where I was and in my quest to discover the "fundamental business principals" that would lead me to succeed in not only my carpet cleaning business, but any business I went into, I stumbled upon little known secrets that became the key to my mega success. I didn't realize it at the time, but as I dug up these secrets I was discovering and creating systems and strategies that would eventually affect the lives of thousands of entrepreneurs.

And by using these simple systems and strategies my struggling carpet cleaning business went from grossing a measly $2,100 per month to...

$12,300 Per Month With One Truck In Just 6 Months!

Can you imagine how exciting that 6 months was for me?

Here I was just a struggling, dead-broke carpet cleaner and suddenly I had more clients and work than I could handle.

In fact, my success was so fast, that when other carpet cleaners saw my results they asked me to teach them my "strategies" for getting customers.

The first guy I showed my system to lived in Colorado. I showed him just 1 of my strategies and he immediately increased his business by $62,000.00 over the next 12 months.

That's When I Knew I Was On To Something Special.

Have you ever heard this expression?

"Necessity is the mother of invention."

That saying took on a whole deeper level of meaning to me. It was because of my desperation to succeed, or rather my desperation to not fail, that I found myself not only a super successful carpet cleaner, but an "accidental guru" teaching carpet cleaners how to use my systems.

Now I admit, I didn't invent the principles behind these systems. No the principles behind my strategies have been around for a long, long time and they are timeless. But I did invent ways to make my strategies work quickly and easily for the professional cleaning industry.

And when I realized how much I enjoyed sharing these little known secrets I had discovered with other carpet cleaners, I quickly sold my then successful carpet cleaning business and got into teaching carpet cleaners my systems full-time.

I had no idea back in the early 90's the impact these systems would have on our industry, but since 1994 I've helped over...

6,300 carpet cleaners in 16 different countries to generate who knows how many millions of dollars using these same strategies.

In fact, most found success implementing 2-3 easy strategies that transformed their business.

I've even had people build entire successful carpet cleaning businesses from scratch using just ONE of my strategies.

So if you truly want to be successful in your carpet cleaning business...You just need to have that DESIRE for your own "bigger future"...and you need to DO something about it.

And I want to acknowledge and congratulate you for already doing something just by taking a few minutes to read this report.

Just as I promised I am going to give you 4 Strategies from my extremely successful Rich Cleaner System right here and now, absolutely free for the taking. And let me assure you, 4 strategies are more than enough for you to turn your business around!

So take a minute and ask yourself:

Well you can do this. I did it. And thousands of cleaners just like you have done it.

Now here are four of my proven strategies (for free) that you can use to make your dreams come true!

Strategy #1

Strategy #2

Strategy #3

Strategy #4