After 17 years Of Teaching 6,300 Carpet Cleaners In 12 Different Countries To Generate Millions Of Dollars Joe Polish Is Ready To Reveal...

The 4 Easy, Low-Cost Steps From His Wildly Successful "Rich Cleaner System" That Will Have Your Schedule Booked SOLID Within A Week...
Here Is The Ultimate Solution To Getting High-Paying Customers, Automatically Calling You Week After Week...In Spite Of The Current Recession!

If you are ready to FINALLY succeed at making a ton of money in carpet cleaning. OR if you simply want to continue to grow a business that has "flat lined" during the recession...
then I will give you four complete, easy to follow steps that thousands of people
just like you have used to turn their businesses into easy, lucrative and fun
"cash cows" even in this economy!

(Insert Joe's Signature image here)


Dear Friend,

Do you think that your daily struggle against a sinking economy in a highly competitive market will ever end? Do you think you will ever figure out how to get high paying customers consistently calling you? Do you think you can have a business that you are excited to wake up to everyday?

Remember when you decided to start your own be honest with yourself....

  • Did you dream about the stress you would feel every time you looked at your empty schedule and your pile of bills on the desk?
  • Were you excited about the anxiety that comes with trying to make payroll and keep up with rising gas prices while your customers think nothing of canceling their cleaning jobs at the last minute?
  • Were you day dreaming about working your butt off only to find there is never enough money in your bank account every month?
  • Was it thrilling to imagine yourself as an "entrepreneur"doing back breaking work, day in and day out while your market gets flooded with cleaners competing with low, low prices like $99 bucks for a whole house?
  • Did you imagine that you would be spending $700 a month on a mailer that brought in 2-3 measly jobs at best?
  • Were you ecstatic at the thought of delivering flyers to a whole neighborhood and not getting one single phone call?
  • Were you hoping to jump out of bed eager to get to work, only to face an economy that seemed to fight against your progress with each new day?

Do you realize that there are thousands of carpet cleaners just like you...thousands of people just like you that are consistently averaging (and yes this is in today's "new" economy) upwards of $1500 bucks per day just cleaning carpets and upholstery with one you think you'll ever be making that kind of money in carpet cleaning?

(FYI: for simplicity sake I'm going to address "carpet cleaners" throughout this report...but this applies to you even if carpet cleaning isn't your specialty...restoreres...air duct cleaners...hard surface cleaners...this applies to you too.)

If your "dreams" of owning your own business aren't turning out exactly how you planned...then this will be the most important letter you ever read. And here is why...

I'm Joe Polish, and just like you I experienced all of the above "pain" when I started my carpet cleaning business back in the early 1990's.

But, for the past two decades I’ve been involved in the carpet cleaning industry helping over 6,300 carpet cleaners in over 12 different countries increase their profits by hundreds of thousands of dollars using my simple systems for getting tons of highly profitable jobs virtually overnight.

In fact with these systems I've helped myself and thousands of others to collectively make millions of dollars over the past 17 years. I've routinely taken people barely making a living in the carpet cleaning industry and made them rich cleaning carpets.

How? Because I figured out that being a mega-success in business boils down to one simple thing.


This Simple Discovery Liberated Me Tremendously...

When I share it with you it will liberate you too.

It's given thousands of cleaners just like you a new-found freedom. Freedom from fear. Freedom from a lack of control. Freedom from anxiety. Freedom from competing by price. So their carpet cleaning businesses provide them with a fun, flexible life and security for their families. (Even as the economy around you dips and dives.)

Before I reveal these 4 systems that I guarantee will have you booked solid within a week...let me tell you about this simple, liberating discovery I made by going back in time a few years...

The Year Was 1994...
"A Young, Arrogant, Pony-Tail Wearing, Schmuck Turns The Marketing World On It's Side..."

That's what a few people thought of me, Joe Polish, when I came onto the marketing scene in 1994. And since then, I have helped thousands of cleaners transform their lives by teaching them how to double, triple, even increase their income as much as 10X. I’ve been a keynote speaker at dozens of industry trade shows all over the United States and even around the world… including Australia, New Zealand and the UK.  I've been named CleanFax Magazine's Carpet Cleaning “Person of the Year”.

And in recent years I've had a chance to meet and mingle with some of the richest and most powerful people in the world, Sir Richard Branson, Bill Gates, Paula Abdul, even Bill Clinton.

I regularly "mastermind' with the most brilliant marketers and business people in the world. People who are makings tens of millions of dollars in every line of business you can think of.

Because of my expertise in the strategies I will reveal to you in a minute, I am paid $25,000 per half day to consult with high level business professionals.

Over the past 17 years I've been paid millions of dollars for my systems and strategies by business owners from all over the world, and from all industries. And I've helped these business owners make millions of dollars. (For example, Bill Phillips, former owner of EAS supplements and Muscle Media Magazine, made $3,000,000.00 off of just ONE of my ideas when he hired me for a day of business consulting.)

But here is the deal...

I Wasn't Always This Successful...
In Fact...I Started Out A Dead-Broke Carpet Cleaner...
Who Stumbled Upon Mega Success...

The truth is...I should be a total failure.

I was one of those guys that kinda had all the cards stacked against me from a young age. You know....a dysfunctional childhood, major A.D.D. (Attention Deficit Disorder) and struggles with addiction; I even failed and eventually dropped out of college....where I got a "C" in "Principals of Marketing" and an "F" in Owning and Operating a Small Business. Go figure.

Most people would have thought I wasn't going to amount to much. But, I was looking for a "bigger future." (I'm gonna assume you are looking for your own "bigger future" or you wouldn't be taking the time to read this report.)

I had my fair share of "dead end jobs" and knew I didn't want to get stuck working for someone else for the rest of my life. I liked the idea of having my own business, being able to set my own schedule, and determining my own paycheck.

In the early 1990's, at the urging of a friend, I started a carpet cleaning business. Carpet cleaning seemed like a good "fit" for me. It had a fairly easy point of entry, I liked meeting face to face with people and I didn't mind physical work. Since I already had a pick-up truck, I just got myself some equipment and got certified. I was in business and feeling pretty good about the way things were headed.

And it didn't take long before I was stressed out, frustrated and disillusioned with having my own business....

It actually made me mad...because I had all the right tools and training, I did a great job cleaning carpets. I had pristine equipment and excellent service and high business ethics. I was even spending a small fortune every month on my advertising...

But My Business Was Failing Miserably!

I quickly learned that starting a business was the easy part. The phone was NOT ringing. And when it did I was getting "price shoppers." How could I compete with the "Bait and Switch" guys advertising at $4.99 per room? I wasn't about to stoop to that level.

At that point in my life I thought things couldn't get much worse...but they did.

I went from failing miserably to going into the hole every month to do it. Because now I was struggling...dead broke and living on my credit cards.

Maybe you can relate to that feeling? Maybe you know what it's like not knowing how you are going to pay your bills and you are as sick as I was of that feeling of dread. Or , maybe things haven't gotten that bad for you yet, but you're headed that way and know you need to make a change before it's too late.

So there I was...going broke fast, sweatin' in the Arizona heat, cleaning carpets. (A word of advice...if you want to go broke fast, do it laying on your couch, NOT working your butt off cleaning carpets in 100 degree weather.)

I convinced myself that whatever that "elusive ingredient" to major success just wasn't out there for me...I was spiraling downward fast.

Really, my worst fears had come "bigger future" seemed further off then when I decided to start my business. At least when I was in a "dead end job" I wasn't paying my rent with my credit card.

Then On A Clear, Hot Day in April...
Something Happened That Changed Everything.

My friend from high school, Pat, invited me to go jet-skiing at the lake with him and some of his buddies...I almost didn't go. I was so frustrated with my failing business I didn't feel like going to the lake ...what I really needed to do that day was figure out how I was going to pay my rent.

But, Pat was one of those guys who could always talk me into things. And when he mentioned that his friend who owned the jet-ski's was a multimillionaire real estate investor, I was intrigued. If anything, I thought it would be a good chance to "pick this guy's brain." So I packed up my swim trunks and drove myself up to the lake.

A few hours later, while Pat and another friend took their turns on the jet skis, I found myself sitting on the tail gate of my truck with "the millionaire". It was one of those beautiful, sunny Arizona days where the sky seems bigger than usual.

As I sat there in the back of that pick-up truck in my swim trunks and pony tail, I could feel the desperation of my failing business creeping into every corner of my life. Since I was eager to change...eager for my "Bigger Future"...I was always looking for answers. I was fixated on how I was going to do this and all I could think was..."Don't blow your chance to get this guy's insights." I finally got up the nerve to talk to Pat's friend about my business and ask him what I had been dying to ask him all along.

So I told him I had a carpet cleaning company. How I 'd been doing it for a couple of years...I told him about how I was certified, that I had gotten all the right training and had all the right equipment. I even told him I was good at what I did....but it wasn't a good business. I was going broke.

Then I asked him what I thought I needed to know..."What business would he suggest I go into where I could make a lot of money and turn my situation around?"

His answer wasn't what I expected to hear.

First of all he asked me, "Are there people in your industry making money?"

I thought for a second and replied, "Well yeah, sure there are....I even know of a few companies in Phoenix making over a million bucks a year...but they have been around for years. They have employees...they're well established in the market, they have name recognition. But, I'm much newer's harder for me."

His reply was simply, "If there are people in your industry making money then...

...There Is Nothing Wrong With Your Business.

There Is Something Wrong With You."

Now granted, that might have been a blow to some people's ego. (And I admit it stung for a minute.) "You don't understand..." I said as I tried to come up with a few more excuses to explain my failing business. But he continued...

"If there are people making money in your industry and you're not...then you are like most people I meet who think 'the grass is always greener on the other side'. And if you decide to go into another business....what's going to happen are going to spend the next 6 months...1 year...2 years...learning the technical skills of another business, just so you can go out and repeat the same mistakes and bad business habits that caused you to fail in this business. So what you need to do, young man, is you need to FIRST learn fundamental business principals and learn how to make THIS business work, because once you do can go into any business or industry and be successful in it."

And with those words he unknowingly became my "accidental mentor."

I drove home that day sun burned and crispy but I heard exactly what I needed to hear. As the sun set over the lake I could breathe easier for the first time in a long time.

The drive home that night gave me a few hours to think about our conversation and I had an epiphany, "I live in America where a lot of people are making a lot of money. I have the use of my limbs, my health, and my brain...In fact, I know I'm a heck of a lot smarter than other people who are making more money than me. What the hell are they doing that I'm not? What are these successful business people doing that I'm not? I'm going to learn through the experiences and expertise of these successful more 'school of hard knocks' for me. I refuse to go into another business until I've figured out how to make THIS business work."

I Decided At That Moment That I Would Figure Out How To Make A Success Of My Carpet Cleaning Business...Or Die Trying

You know, looking back on that day, I don't even remember the name of Pat's straight talking and successful friend. In fact, as I've told this story more times than I can count, I've simply dubbed him "the jet ski millionaire." I wish I knew his name, because if I did I would look him up and thank him. The conversation that we had that day was the catalyst that changed my path from one of desperation to one of discovery....

After all, there was nothing wrong with my business. Just like there is nothing wrong with your business....People can and do make a lot of money cleaning carpets. I knew after that conversation that I needed to change....

The result of this new found path? In my search to change the "bad business habits" that had gotten me where I was...and in my quest to discover the "fundamental business principals" that would lead me to succeed in not only my carpet cleaning businesss....but any business I went into...I stumbled upon little known secrets that became the key to my mega success. I didn't realize it at the time...but as I dug up these secrets I was discovering and creating "systems".

And by using these simple systems my struggling carpet cleaning business went from grossing a measly $2,100 per month to...

$12,300 Per Month With One Truck In Just 6 Months!

Can you imagine how exciting that 6 months was for me?

Here I was just a struggling, dead-broke carpet cleaner and suddenly I had more clients and work than I could handle.

In fact, my success was so fast, that when other carpet cleaners saw my results they asked me to teach them my "system" for getting customers.

The first guy I showed my system to lived in Colorado. I showed him just 1 of my methods and he immediately increased his business by $62,000.00 over the next 12 months.

Then I Knew I Was On To Something Special...

Have you ever heard this expression?

"Necessity is the mother of invention."

That took on a whole deeper level of meaning to me...because of my desperation to succeed...or my desperation to not fail I found myself not only a super successful carpet cleaner, but an "accidental guru" teaching carpet cleaners how to use my systems.

Now I admit, I didn't invent the principals behind these systems. But I did invent ways to make them work quickly and easily for carpet cleaners.

And when I realized how much I enjoyed sharing these little known secrets I had discovered with other carpet cleaners, I quickly sold my then successful carpet cleaning business and got into teaching carpet cleaners my systems full-time.

I had no idea back in the early 90's the impact these systems would have on our industy...but since 1994 I've helped over...

6,300 carpet cleaners in 12 different countries...generate millions of dollars using these same systems.

And I have hundreds of testimonials from people just like you who have used my systems for almost 17 years. Here is what a few of them have to say...


(insert 3 powerful testimonials and pictures here that are examples of people raising their bottom lines in a short amount of time let's use our newest ones here.)


Now, just picture this...your phone is consistently ringing day after day with cheerful customers. And guess what? The first words out of their mouth are NOT "how much do you charge?" Instead, they eagerly book an appointment with you without ever even asking you about price.

Picture yourself booking tons of high dollar jobs in the nicest homes in your area, you know the kind of homes where the carpets already look clean.

Imagine having customers who really appreciate you and continually tell their friends, family and neighbors to use you. They even gladly get on Yelp, Facebook and Twitter to spread the word about your fantastic company.

In this "bigger future" you don't look at holes in your schedule and get a pit in your stomach because you don't know how you're gonna fill your schedule. No, every day like clock work the jobs come in and fill up your days. You don't worry or stress out anymore. And when you do need to boost the work or fill up some gaps in your schedule, you know exactly what to do.

Can you just see yourself with plenty of money in the bank? Imagine total control over your schedule and total control over growing your business. And you know what the best part is? When stress, anxiety and fear are removed from your business, you will enjoy it again and be excited about waking up and getting to work in the morning.

What I just described is an "E.L.F." business...that stand's for Easy, Lucrative and Fun. I promise that if you just put into practice a fraction of what I am about to reveal to you you will be well on your way to an E.L.F. business. (Like These Guys...)


(insert some of the E.L.F. testimonials w/ pics here.)







Now don't worry I'm almost to the part where I reveal 4 steps from my "Rich Cleaner System" that will have you filling up your schedule within days...But, before I give you these little-known secrets that will have you on your way to having an E.L.F. business; I need to share something with you.

You need to to understand a "key" discovery I made when I was digging up and creating these systems. This will "lay the foundation" for what I'm about to reveal to you...

Now I remember, not too long after my encounter with the "jet ski millionaire", I was still struggling to pay my bills but I had a new perspective, and a new direction for my business. After my little chat at the lake I realized that I needed to face some cold, hard facts...

First Of All...I Had To Face The Fact That If My Phone Wasn't Ringing I Wasn't Going To Stay In Business...
No Matter How Good I Was At Cleaning Carpets!

The bottom line is: if you're gonna be in business, you need customers. Lots of them. Doesn't matter how great you are at what you do, if no one is calling aren't going to stay in business. End of story.

And then I had to come to terms with another reality...

The Traditional "Image Based" Advertising I Was Doing
Simply Did NOT Work!

You are obviously reading this letter because you want to improve your life, your business and yourself. You've taken a few minutes out of your day to check out what I have to say because deep down you already realized those two facts.

(They seem like really simple concepts but you'd be surprised how many people DON'T "get it.")

And back in the early 90's there was no "Joe Polish" to turn to for quick answers. So I had to find the answers for myself.

I started by scrapping all the conventional "image advertising" I had been using. And I started investing my time and efforts into finding the best advertising on the planet for small businesses.

And it was that digging...learning...searching that led me to the simple discovery that quickly turned my business into a success and liberated me tremendously.

But, you are probably wondering what I mean by "image advertising"...So let's take a step back for a minute and look at...

What You (and 99.9% Of Your Competitors) Have Been Doing
That Does NOT Work...

You'll find most people in the business are all doing the same thing. It was what I had been doing, and I'll bet it's what you've been doing to advertise your business.

Most people put out "professional looking" advertisements, mailer coupons, flyers, websites, business cards, postcards, and yellow page ads that all follow a similar formula. This "formula" is generally what I call "name, rank and serial number" advertising.

These ads generally have a nice picture or two, showcase your logo, give some bullet points about your company and have your phone number in big bold print. Maybe there is a coupon on there for a discount or a blurb advertising a low-price offer. These ads are usually very neat and well arranged and have plenty of "white space". Sound familiar?

Check out this's typical "image advertising" for a carpet cleaner:

(insert example of image ad here)




Now that is a perfect example of "name, rank and serial number" image-based advertising. That's how I advertised my business...when I was going broke. You see, I was simply following the same "formula" all the other small businesses in my area followed. The "formula" of image advertising...and my ads did squat.

In fact, I remember dropping around $700 on a coupon-type mailer and getting 3 phone calls and 1 job for about $80.00. And you know what the so-called "ad experts" at the coupon company told me? "Oh, you need to 'get your name out there.' It takes about five to six times before people start recognizing your ad. You just need to build name-recognition."

As if $3,500 of my advertising dollars later, Mrs. Jones is gonna see my ad for the 5th time and suddenly say "Oh I should call him now I've seen this ad 5 times." It simply doesn't work like that in the real world.

Besides I didn't have deep enough pockets to "get my name out there." Do you?

"Image based" advertising, branding and building "name recognition" is for giant companies with huge advertising budgets like McDonalds, Coke and Chevy. Those companies have spent BILLIONS on ad campaigns to make themselves household names. But what about us "little guys"?

You and I both know from experience that this type of "image based" selling of our carpet cleaning services simply does NOT work.

Do You Know What The Definition Of Insanity Is?

It's doing the same thing over and over and expecting different results.

When I actually stopped doing what everyone else was doing when it came to advertising my carpet cleaning business is when I finally made money. Lots of money.

So, the first step toward success is to stop wasting money on advertising that clearly does not work. Instead, funnel your efforts into the real secret behind making a lot of money in the carpet cleaning business.

Get ready. Here is the next little gem you need to grasp on your way to uber success...

The Difference Between Marketing & Selling...

Now, back when I was failing miserably, I might not have known much about making money in carpet cleaning but I did know this. I knew when I was face to face with a good prospect I could sell. I had no problem "selling" jobs once I was with an interested prospect...I could even do ethical up-selling on things such as carpet protection and upholstery.

But it was getting myself in front of those good, qualified prospects that was the trick.

And that is because...

"Selling" is what you do once you are face to face or on the phone with people.

"Marketing" is what you do to get yourself face to face or on the phone with people...people who are primed and ready to buy from you.

And what happens when you "marry" effective marketing and selling?

"Direct Response Marketing" is born.

And that my friends is the real SECRET to success in your carpet cleaning business. It turned out to be that missing ingredient to succeeding in the carpet cleaning business that had been so elusive to me for so long. And it's been the key to unlocking mega success for over 6,300 other carpet cleaners just like you.

So what exactly is "Direct Response Marketing"?

Simply put...Direct Response Marketing is "Selling In Advance."

Wait a second....Before I go one step further...Are you going to tell me...

You Don't Like Selling?
Now before you roll your eyes and tell me
"Whoa, whoa, wait a minute...I'm not a salesperson."

..."I hate selling."

..."Selling is for chumps."

I've got news for you.

We are all salespeople. I know selling gets a bad rap. And sleazy "stereotypical salespeople" have contributed to this negative view of "selling" . But really what is selling?

Effective Selling Is Simply Persuasion & Value Creation

None of us are above doing a little "selling." We all sell everyday in one form or the other.

For example...

Have you ever convinced someone to eat at your favorite restaurant?

Then you are a salesperson.

Have you ever gotten a girl/guy to go out on a date with you?

Then you are a salesperson.

And as long as you are doing things that are moral, legal, and ethical why not "sell" and...

Offer Something That Adds Value To Someone's Life

And, doesn't offering your carpet cleaning services to people add value to their life? Let's are offering people healthier indoor air, extending the life of their carpets and making their home look and smell better. (Now if you can't honestly answer that you are "providing value"...then you don't deserve to be successful in business...maybe you need to re-think what you are providing.)

Why would you hesitate to "sell" real value to people?

It's a fundamental ingredient in the formula that makes the difference between a failing business and a successful business.

And come on now...when I talk about "selling" I am NOT talking about knocking on doors with a silly grin on your face handing out your business card. And I'm definitely NOT talking about dropping hundreds of dollars on ineffective ads to make a sale.

So the questions remain...

"How Do I Make My Ads Work?
What Makes 'Direct Response Marketing' And Your 'Systems'
So Special?"

Remember, just like you, and thousands of other carpet cleaners, I wasted a TON of money on advertising that didn't work until I created my Direct Response Marketing techniques for carpet cleaners.

They are so different because they are super easy, cheap and best of all they work!

Here is why they work so well, they...

Take You Out Of The Equation And Do All Your "Selling" For You!


Because the techniques are based on these simple principals...

Educate Your Prospects. Remove Yourself From The Equation.
Duplicate Your Results.

Think about this, even if you are the greatest salesperson on the planet your time is limited. You only have so much time in the day to sit face to face or on the phone with someone to make a sale. And if you are running your own carpet cleaning business then your time is really limited.

So my systems turn your advertising into effective sales and marketing tools...because they allow you to "can and clone" yourself...and they give you the ability to capture yourself performing the art of ethical persuasion and value creation (i.e. selling) at your very best.

Here is a sobering thought...people really don't like to buy carpet cleaning.

Is that a new idea to you? Think about it...who likes to drop hundreds of dollars on something so boring as cleaning their carpets? Wouldn't you rather get some new "toy" or do something fun than drop that kind of cash on carpet cleaning? Most people would! Plus, a lot of people from their personal experience or from the experience of a friend, think cleaning their carpets just makes them dirtier.

So your advertising really has a tough job...doesn't it?

After all, your ads really need to...

Build Trust & Rapport...

...with people before you even have your first conversation with them.

The fact is, people buy from people they trust and like...they want to be intellectually engaged and emotionally committed to you and then they actually enjoy being "sold".

But getting people to trust you...become intellectually engaged and emotionally committed depends on one thing...the way you position yourself with them...

And that is the beauty of the systems
I've created for carpet cleaners...

When you use my proven Direct Response Marketing techniques you can easily overcome the fears, apprehensions and negativity people have towards having a stranger come into their home, handle their furnishings and clean their carpets.

My systems are designed to ignite an interest and desire in people so they are eager to get their carpets cleaned..then your customers are actually thrilled when you come into their home and deliver your fantastic service!

And that's how you get your ads to work and what makes my systems for carpet cleaners using Direct Response Marketing so special.



(insert 3 powerful testimonials and pictures here of specific examples of cleaners using a system and the dollar amounts generated.)





Of course, my systems and techniques have evolved over the past 17 years from my first offering in 1994 called, "105 Ways To Make More Money In A Month Than You Now Make All Year"...which made thousands of cleaners the streamlined system it is today which has been aptly re-named "Rich Cleaner System".

Because of my easy, effective systems so many carpet cleaners just like you have gotten rich.

And my Rich Cleaner Systems work for carpet cleaners at all different stages and levels of business.

I've got clients who are new to the business and have zero customers and some who are 30-year veterans running several trucks.

I have worked with owner-operators and guys that haven't stepped foot on the truck in years.

I've helped husband and wife teams and single men and women.

I've had clients already making over $1 million per year with their businesses when they get my systems and some who were flat broke and in debt when they first contacted me.

...And everything in between.

But they all had one thing in common.

They Were Looking For A "Bigger Future"

Just like I was. Just like you are.

Now do you think these people immediately had to implement all 105 steps from my system perfectly to get results?

No way.

In fact, you can ask any of them. Most found success implementing 2-3 easy steps that transformed their business.

I've had people build entire successful carpet cleaning businesses from scratch using just ONE of my methods.

So if you truly want to be successful in your carpet cleaning business...You just need to have that DESIRE for your own "bigger future"...and you need to DO something about it.

(FYI...You're already doing something just by taking a few minutes to read this report.)

Just as I promised I am going to give you 4 secrets from my extremely successful Rich Cleaner System right here and now absolutely free for the taking...

(4 strategies are more than enough for you to turn your business around!)

So take a minute and ask yourself...

What If You Could Be Booked Solid Within A Week?

What If You Were So Busy You Were Turning Away Business And NEVER Had To Compete With THE Low Priced Guys Again?

What If Your Business Continued To Flourish And Grow No Matter What The Economy Around You Is Doing?

Well you can. I did it. And thousands of cleaners just like you have done it and here are four of my proven systems that you can use to do it!

Step #1: The Secret To Advertising Profits...

How To Create "Bankable Results" Through
Education Based Marketing and Direct Response Marketing Ads.

Now, if you've been reading this letter you already know what "direct response marketing" is but just in case you haven't been paying attention, here it is in a nutshell...

Direct response ads are ads that simply get "a direct response" from your prospects via a phone call (or email, text message, etc.) requesting your service or more information about your service. And this response doesn't come months after you sent out the's immediate. As in, you send out your ad, your phone starts ringing the day your clients get it.

How do you create direct response ads?

You begin by stopping the wasteful "name, rank and serial number" ads you've been running. I really mean this... Don't waste another penny on "image based ads". The same kind of ads that 99.9% of small businesses waste their hard earned money on.

Traditional "image based" ads are laid out so that your company name, your name and phone number are the primary components of the ad. (Yes, you need people to be able to contact you .) But your name and logo should not be "front and center" in your ad.

Not only are image based ads BORING! They are totally ineffective.

Simply put. They don't work. They don't work because they don't educate your consumers. They don't motivate your consumers. And they don't call your consumers to take action.

Now if your pockets are deep like Coca Cola...Then by all means continue to put out pretty "feel good" image ads into the universe.

But if you're on a shoe-string advertising budget, then make sure for every dollar you spend you are making (at the very least ) $2 dollars back.

Everyday carpet cleaners who are using this technique are getting HUGE returns on their investment in their ads. Just the other day, before I sat down and decided to write this letter, I got an email from Dave Nichols a carpet cleaner in California, who said he sent out 900 of my direct response style postcards at .42 each, that's around $378 in postage and so far in the first week he'd gotten 45 calls and booked $9,145.00 in work and that is in the middle of this recession! (Now that's what I 'm talking about...and I have hundreds of similar testimonials on file.)

But I Have To Warn You...

When you make this shift to Direct Response Marketing just be prepared... all the "ad guys" from yellow pages, web designers, and "val pak-type" companies will probably pop a vein when they see your Direct Response Style ads.

After all, they are trained to tell you (and everyone else) things like "leave plenty of white space". And they will try to have you follow the "formula" they have every other business locked into. In fact even some of your well meaning friends might even tell you, "You're one is gonna read those ads."

Just forget about all those people. Just smile, nod your head and TOTALLY IGNORE what they have to say. They are commission based salespeople. Or maybe they are your friends who are probably just as clueless about marketing and making money as MOST small business owners are today....why else do we have statistics like "50% of small businesses fail within the first five years and 80% fail within 10 years."?

Besides...NONE of them have helped thousands of carpet cleaners generate millions of dollars. But I have.

And I'm telling you "white space doesn't sell anything."

You have to forget about all that "image advertising" you've been taught. Start educating your clients and potential clients.

And don't even think about telling me "people are too busy these days, they don't read/listen to long ads anymore."

Because I've got 6,300 very successful carpet cleaners that will tell you, "Um, yes. Yes they do."

Just remember these three things when you create your ads...

#1: "You are not your own client." (Just because you don't want to read that ad doesn't mean they don't.)

#2: "The more you tell the more you sell." What if you were sent into a room to "sell" your carpet cleaning services to a group of interested people but you could only do it in 50 words or less? To create an effective sales pitch and close your sales you need to be able to talk. So "talk" to people through your sales letters, postcards, ads, website, etc. But that leads me to the the third and most important thing...

#3: "Boring doesn't sell." Always remember, "you cannot bore people into buying". Your ads must be interesting, unique, educational, eye catching and fun. Every word you write must captivate and hold your prospect's attention. And every word must answer this question that is going through your prospects mind..."What's in it for me?"

If you can remember those three things when you create your Direct Response ads, your phone will start ringing.

Now pay attention...

Here is the proven formula you need to follow to create a successful direct response ad:

Start with a bold compelling headline, move into an interesting sales pitch, give your clients tons of benefits (remember your prospects are thinking "what's in it for me"), wind it down with an irresistible offer, and then close with a decisive call to action including an expiration date on your offer. And then don't forget your name, phone # and e-mail, website, etc. at this point in the ad.

Huge hint for a successful ad: your logo and company "brand" is not important....Why not?

Because at this stage in your "relationship" with your prospects...your logo is the last thing on your clients mind. People don't know/care who you are yet. (Egos aside people.)

Trust me on this one. If you can swallow your pride and follow my advice it will make you tons of money. (Just like it has for the other 6,300 carpet cleaners who have listened to me.)

From now on, think of every ad you create as if it's your own paid little "sales force" going out into the town selling your service for you.

What would you have your own personal salesperson say to your customers to get them to call you over the other 100+, price competitive carpet cleaners in your area?

In summary I will reassure you, not only do people still read education based, direct response ads. They then will call you and pay you TOP dollar for your service after they read it.

Carpet cleaners who are using my Rich Cleaner System do NOT compete by price in their markets. (More about that in step #2) Most don't even care what their competition is charging. And this type of direct response marketing is the reason why.

Here is an idea for your first Direct Response ad...offer people a "Free Consumer Awareness Guide" about carpet cleaning. Carpet Cleaners who are offering my Consumer Awareness Guide to their prospects use postcards, print ads, flyers, social media sites, their own websites, etc.

Be sure to capture potential clients' mailing address or emails so you can send them "the guide." And then not only are you giving them something of value for free but you're building a list. (And in the world of successful marketing lists are gold!)

What will offering a Consumer Guide to your prospects do for you? It positions you as the "expert" in your field and don't you realize...

Marketing is a "positioning game"?

Do you want your position to always be an annoying pest to your prospects? Or do you want your position to be a "welcome guest"?

Do you want eager-to-buy customers calling you already "sifted, sorted and screened" so they are your best prospects? Or do you want to continue to get phone calls from "price shoppers" and "tire kickers"?

Then plug this simple system into your advertising and you will change everything for the better!

Joel C., of Eco Carpet Cleaning in Oregon said, "Using just one of your direct response strategies you gave me, I spent $180 on a campaign that grossed $2,200 in bookings and instantly filled my empty schedule. This was in the middle of a snowy February during the biggest recession we've had in decades."

John Spears of Signature Carpet Care in Utah said,"The first time I sent out your 'pink flyer' I spent $1,250.00 dollars getting it printed and delivered but my ROI (return on investment) was $7,683.00...I'll take that ROI anyday...I'll pull the handle on that 'slot machine' any day!"


(A Testimonial of success using the consumer guide)

Step #2: The Secret To Instant Profits...

Instantly Increase Your Bottom Line By Raising Your Prices And Building Value.


Price is what you pay. Value is what you get.

Answer me this...why do some hamburgers sell for 99 cents while others sell for $18.00 or even much more?

It is all in the perceived value of the meal. It's in the quality of the product (or service) delivered and the quality of the over all experience the customer gets.

How do you improve that perceived value?

Give your clients a "five star" experience instead of a "fast food" experience.

Start with this super simple step. Instantly increase the perceived value in all of your services by simply telling your clients what they are getting. (And of course deliver the quality you promise.)

After all, when it comes to your client..."their perception is reality."

That's very important for you to understand and apply. It should actually influence every aspect of the way you deal with your clients.

For example, do you realize your average client doesn't know you pre-vacuum, edge vacuum, take extra care with their furnishings, wear shoe covers, pre-treat the carpet, remove spots with extra effort, deodorize, move furnishings, steam clean and groom their carpets?

Honestly. They see you pull up and do your job but they aren't thinking about all the different steps, chemistry and work that is going into cleaning their carpets. Most don't even realize the different certifications involved in learning to cleaning carpets properly or the value of the method you are using to clean their carpets.

So tell them about it. (And by the way, if you aren't doing at least some of those things I mentioned then you really need to bump up your quality of work and service, after all, "five star" quality gets "five star" prices.)

Just tell your clients and prospects what you do in a very simple, detailed and interesting way. For instance you can put it into print via a little booklet you leave them. "Wow" them with a presentation explaining what you do on your iPad or laptop. Offer a booklet or video explaining what you do on your website. Have it printed on cards you can hand to clients. Just tell them.

By simply telling them what you do, you are building value and changing their perception of the overall experience you give them for the better.

Ask yourself right now "What kind of experience am I giving my clients?"

Do you send thank you cards? Holiday cards? Do you remind them of their appointment and follow up with a quality check phone call?

If you don't have the time or money to do all or even a few of these value building gestures and this high quality of work. Then it's because you are not charging enough. If you raise your prices you will average higher job tickets and you can deliver a much higher quality of work and service.

Every little gesture you make toward your client and their experience that is "above average" builds value. Tons of value.

That's when you can charge top dollar and have very happy customers.

Many of my clients tell me they are the highest priced carpet cleaners in their area. But they have no shortage of work.

Because if you attract the right kind of clients, through the right kind of marketing and then you deliver a high quality service and experience...

...then price is never an issue.

Now are you scared if you raise your prices you will lose some of your clients?

I hear this from time to time. People are like "I can't do that because all my customers will leave." "How am I gonna compete with the guys charging 1/2 or 1/3 of what I charge?" Remember, I have taught cleaners this stuff for years and it's done nothing but make them money. So those "fears' you have about raising your prices are your own insecurities holding you back. You just need to get over it.

If you can apply just a fraction of what I've told you already, your prospects won't compare you to your competition because it would be like comparing "apples to oranges."

And think about this, doing a 10-20% price increase is $10-$20 bucks per $100 your clients spend. It's really quite painless.

But if you need to do a 30%-50% increase in your prices to get profitable...there is a good chance you will lose some of your clients because up until now you've been attracting "price shoppers" whose loyalty is always to the cheapest price anyway.

If you are good at what you do and really increase the perceived value of your service I promise you will not lose all your clients. (Remember I've been doing this for a long one has ever lost money by raising their prices. Everyone who does this makes more money.)

Start building relationships with your clients from here on out that are built on value and quality not on low price.

If you use these techniques you will attract a higher quality client. And you will NOT waste your time with "price shoppers." And you will make more money. Period.


(insert testimonial about raising prices here.)


Step #3: The Secret To Hidden Profits...

The Fastest, Easiest Way To Get A Cash Surge Is To Tap into Your
Treasure-Store of Existing Customers.

A minute ago I said "lists are gold."

Well if lists are gold then your own client list is "platinum". (If you are new to the business and don't have a single client then compile a list of your "circle of influence" or people you know/are acquainted with and start there.)


Because you already have a relationship with these people. (And hopefully they kinda like you.) In marketing we call this a "warm list" as opposed to "cold lists" of people who don't know you at all yet.

If you want to fill your schedule next week and bring in immediate money into your business, send out a simple offer to your existing clients that haven't used you in 6 months or more.

In my Rich Cleaner System I give carpet cleaners a simple, short letter with an irresistible offer that has proven time and again to bring in an instant surge of cash flow. (You can easily create one if you just follow the formula of a successful ad I mentioned in step #1.)

Don't forget to make your offer to your clients irresistible. (Irresistible offers always work best.)

Here is the formula for success in this technique...

Use plain white paper, (don't distract them from your message with your fancy letterhead) then be sure to put a compelling headline across the top of the letter. And continue your letter by "talking" to your client as if you are sitting face to face with them. Let them know it's been at least 6 months since you were out. (Sometimes people just get busy and don't even realize it.) Explain the benefits of getting their carpets cleaned regularly by a professional. Educate your client about what your service will do for them. Close with a great irresistible offer and don't forget to put an expiration date on it. Sign with your personal/company name and contact info and even add a "P. S." with a little extra motivation in there.

Next put the letter into a plain white envelope with your handwriting or a handwriting font on it. Use a first class stamp. Don't put your company logo anywhere on the outside of the envelope and don't even put your business name. Put your personal name and address in the return spot on the front of the envelope. Here is why: Today's mail gets sorted over the wastebasket but if you follow my advice your letter WILL get opened.

(Note: If you have an extensive e-mail list of your clients or you regularly text them, then apply these same principals to a personal email or text message.)

Do this right and you will resurrect old client relationships, spur referrals and get your phone ringing fast.


(Insert Testimonial about newsletters and I miss you letters)


Step #4: The Secret To Automatic Profits...

Start "Farming" Neighborhoods In Your "Target Market."

For those of you who have no idea what "farming" a "target market" means...think about it this way.

Have you ever gone fishing? (Have you at least heard of people going fishing?)

When you go fishing you have a fish in mind that you would like to catch. That fish is usually located in specific areas of the body of water you are fishing in. And that fish usually requires a specific lure or bait to catch it with.

Well you are going "fishing" for new clients. Once you define the clients you want, you need to use the right "lure" to catch them with. And go to the right "fishing hole" to find them.

For example, if you want to only clean in high-end homes in your area then you need to pick out those specific neighborhoods of high-end homes you want to focus your efforts on. And if you want to make yourself THE carpet cleaner for that area you need to appeal to that high-end customer with the right "lure" or marketing message. (And of course, deliver on what you say by serving up "high end" service and quality work.)

And so what is your "target market"?

Here is a simple trick. Ask yourself what kind of customer you want? "Profile" that customer. Then study your area and find out where that "customer" lives. That is your new "fishing hole."

Now I bet you're starting to figure out what "Farming a Neighborhood" means.

That is marketing "speak" for sending your offers to the same area again and again. (Maybe I should call it "fishing a neighborhood" for the sake of this analogy.)

And by the way, I DON'T mean sending the same ineffective ad to the same neighborhood 5 times so they will see your ad multiple times and eventually call you. (As in the bogus "theory" ad reps will try to use to explain their poor results.)

No, what I'm talking about is doing multiple, effective, Direct Response ads to the same area over and over again, until you've gotten every "fish" possible out of that fishing hole.

You do this by sending your offers spaced out at 2 week intervals at least 3 times so you don't leave any of that "money on the table." Then you move onto the next neighborhood and start "fishing" in there.

Note: Be sure to cycle the first neighborhood back through your marketing schedule in a few months because neighborhoods are always changing/people's circumstances are always changing. And you will get more clients out of the neighborhood each time.

Do you know what the "lifetime value" of your clients is?

Think about this, Ms. Price lives in a 3,500 square foot home and 70% of it is carpet. She gets her carpets cleaned every 6 months religiously because she suffers seasonal allergies and has an 11 year old dog with bladder control issues.

What is acquiring her as a client worth to your company over the next 5-7 years?

What about the Taylor's that have 1,000 square feet of carpet in their home and clean every 3 months?

What about Mrs. Jones who has 700 square feet of carpet and cleans every year?

Of course you don't have to sit down and comb through your clients and figure out the lifetime value of each client. You can work off of your averages. (Which will hopefully be going up when you start charging more and marketing yourself correctly.)

You need to know what the "lifetime value" of your customers is if you are going to figure out which neighborhoods you need to concentrate your marketing dollars on and how much money/time you can spend to acquire each new client.

And hands down, the best method I've ever seen for "farming a target market" is my Free Room Of Cleaning and Free Carpet Audit that are included in the Rich Cleaner kit. These tools are based on the concept of "free samples" and reciprocity. It's really unlike anything else out there. Some of my clients have built their entire businesses off this one letter.

When you start farming your target markets make sure you follow the guidelines I've given you on creating successful, effective, money making ads...because if you are fishing in the right fishing hole with the wrong bait. You aren't going to catch anything.

So remember this...

The right message to the right market at the right time=money for you.


(Insert testimonials here about 3 step letters and targeted marketing to high end homes.)



There you have it. 4 Cheap and Easy ways to get your schedule booked next week. And I'm serving it all up to you for free.

Your job now is to take what I'm giving you and run with it.

Just remember anytime you venture into new territory there will be a...

Learning Curve

Let me assure you if you do this on your own, without any further help from me, you are going to have a learning curve so don't blame yourself if you fall on your face "right out of the gate."

I spent the better part of a year and thousands of dollars on direct marketing seminars, high level business consultants, reading lots of books and even hiring a professional copywriter when I was first creating my systems.

And it's taken 17 years to create and perfect the Rich Cleaner System, so don't blame yourself. Don't beat yourself up. We all have a tendency to do that when we can't get it just right the first time.

After all, statistics say it takes something like 10,000 hours to get really good at something. So cut yourself some slack if you don't figure this all out right away.

And you'll learn really quickly that in "marketing" some of your ads will work like gangbusters and some won't. Don't get discouraged. That's just part of "the game." It'll take some tweaking to get your ads just right. You might even want to run 2 different campaigns at the same time to see which one gets better results.

But Before You Go And Get All Overwhelmed...

Here's the thing....

In my Rich Cleaner System all the work is done for you. There is no overwhelm. No work. No failures.

No learning curve. In fact, there is way more than 10,000 hours invested in it's creation.

Just plug your name and number in the right place and put my systems to work for you.

Probability vs. Predictability

What happens when you rely on the probability of success?

Probability results in 80% of new businesses failing within the first 5 years.

What happens when you rely on the predictability of someone else's proven success?

You get...

Bankable Results.

And "Bankable Results" are results you can take to the bank when your ads deliver you highly profitable jobs. Results that are proven to create massive income for carpet cleaners year after year.

And because all of the ads, marketing systems and techniques in my Rich Cleaner System have been tested for almost 2 decades they are proven to work. They are predictable and bankable.

Plus, something remarkable has happened in these past 17 years...

Thousands of cleaners have used my ads, tweaked my ads, created their own ads. And thousands of carpet cleaners have shared their most successful ads and made them available to you. (Like I said before, there has been way more than 10,000 hours invested in creating, tweaking and perfecting my Rich Cleaner System.)

My Rich Cleaner System gives you instant access to literally thousands of proven, money-making ads. Have you heard the term "paint by numbers easy"?

You see, my goal when I started creating my system, years ago, was to be able to provide the easiest, most effective marketing system to carpet cleaners in the world....but since then it has evolved into the biggest resource of effective marketing and adverting available to carpet cleaners on the planet today.

What does that mean to you?

It means you could get your hands on my system tomorrow, plug your name and number into our top money-making ads. And be filling your schedule up by next week.

It really does work like that. Just check out these guys..

"Joe your strategies have changed our life. Our business grew by $105,000.00 last year because of your advice. But more importantly, our net has quadrupled during that time and we are working fewer hours than ever before. A while back we had thought about selling our business to try something else, but now that we are really succeeding in this business, we won't be selling anytime soon." - Ann W., Kidd's Quality Cleaning.

"Joe, the first strategy I used of yours cost me only $75. It resulted in 13 jobs that averaged about $150 per job. (That's almost $2,000.00 in business!) At only $75 bucks, that was a 26-1 return on my investment. That's unbelievable! I can't wait to start implementing more of your strategies; your system is the best!" - Mike Tubbs, AA Certified Services

"Joe your awesome strategies helped me add 2 trucks, 2 employees and $468,000.00 in business this year! What more is there to say? Thanks a million!" - John K. Fat Cat Carpet Cleaning

I literally have gotten hundred of notes like these from carpet cleaners using my system over the years.

Even still, over the past 17 years I consistently hear it from people. I don't know why, I guess they are just universal doubts people have. People still ask me...

"Joe, how do I know your system will work for me?"

Seriously? Without sounding too cocky all I can ask you in reply is do you really think you are so unique, existing in some sort of freakish vacuum that my system wouldn't work for you?

They worked for me when I was a dead-broke carpet cleaner...My systems have been proven to work for thousands of carpet cleaning companies in every walk of life, and situation you can think of, for almost 2 decades. They even work and find MEGA SUCCESS in over 12 different countries besides the the UK, Ireland, Canada, Australia, South Africa, Tasmania, Russia, Jamaica, the West Indies, Spain, Singapore, New Zealand, Scotland and China.

If my systems don't work for you it's because "A" you did nothing with it or "B" you did nothing with it. (Do you see the pattern here?)

Seriously. You can't mess this up. You plug in your info into PROVEN ads and deliver them to your target market and it's gonna work. You're gonna make money. You will succeed.

It really is that simple. Even if you think you are gonna screw up. You can't. You see I've made my systems...

"Screw-Up Proof"

I've created my system in a way so that you start at "A" and follow the step-by-step, easy instructions through "Z" and you've just re-invented your business.

Before you know it your business will be a "cash cow" giving you all kinds of new choices in your life.

Choices like... what to do with your time off? What to do with the extra cash? Fun choices. In fact, you'll have an E.L.F. business. (Stands for Easy, Lucrative and Fun!) And showing how to have an E.L.F. business is really what this is all about.

The Rich Cleaner System is truly a...

Game Changer.

And "game changers" don't just come along every day.

If that's what you are looking for...if that is what you are after...then you are in the right place at the right time. Because I 'm about to reveal the secrets to the...

8 Profit Activators The Rich Cleaner System Will "Trigger"
In Your Business From Day One

Profit Activator #1: Narrow Your Focus and Select ONE Target Market (at a time)

Profit Activator #2: Use Direct Response Offers To Compel Prospects To Call YOU Immediately

Profit Activator #3: Patiently and Systematically Educate and Motivate Prospects To Meet With You...Ready To Buy

Profit Activator #4: Present Your Unique Service Offer In A Way That Makes It EASY To Get Started

Profit Activator #5: Deliver A "5-Star" Experience To Your Clients

Profit Activator #6: Provide "After" the Sale "5-Star" Experience - Even After You've Been Paid

Profit Activator #7: Nurture Lifetime Relationships And Focus On The Lifetime Value Of Your Clients

Profit Activator #8: Motivate Your Clients To Give You Tons Of Referrals By Taking Every Opportunity To Turn Them Into "Cheerleaders" for Your Company

And in the Rich Cleaner System I hand you these "8 Profit Activators" on a silver platter. This system is an exhaustive plan that gives you everything you need to be HUGELY successful in your business.

But it's laid out for you in a way that is so easy to understand, and so easy to implement that before you know it you will have your own "conveyor belt" of systems, delivering you quality, high-paying customers day in and day out.

What I mean is...

This System Is Designed To Do The Work For You

The Rich Cleaner System is based on "automatic marketing" systems, or what I like to call "robotic marketing". Systems that are automatic, predictable, proven and bankable.

Rich Cleaner can be broken down into 3 Core Units or "Systems" that create a simple and easy to use Direct Response Marketing Module for you to "plug into" your carpet cleaning business and start making more money from day one.

And of course each of these 3 Core Units is broken down into multiple, easy to understand steps, sub-systems and techniques that are thoroughly explained and easily "spelled out" for you the the Rich Cleaner Kit.

Here are the 3 Core Units of the Rich Cleaner System, I simply call them..."Before, During and After..."

#1: The "Before" Unit

This is the point where you are gathering "leads". Or "ready-to-buy from you" prospects that start calling you the minute they get your direct response ads.

Get your hands on these proven ready-to-go Direct Response Materials in The Rich Cleaner System...

The "Before" Unit For Lead Generation:

  • Ads
  • Postcards
  • Letters (3 Step)
  • Flyers
  • Postcards
  • Recorded Messages/Free E-Books
  • Endorsements/Joint Ventures
  • Free Room Offers
  • Website "lead" capture
  • Social Marketing Lead Generates

#2: The "During" Unit

These are the marketing tools for you to use when you are initiating your first contacts with your clients and prospects.

Utilize these time-tested systems in the Rich Cleaner Kit...

The "During" Unit For Appointments & Jobs:

  • Carpet Audits
  • Consumer Guides
  • Consumer DVD's
  • A Patented Unique Selling Proposition
  • 100% Money-back guarantee
  • Pre-confirmation letter
  • Free Room Offers
  • Testimonial Forms
  • Review Forms (i.e. yelp, yahoo, google)
  • Thank You Letters
  • Continuity Tools

#3: The "After" Unit

These are the simple techniques available for you to use to effectively "seal" your client's loyalty to your company and turn them into a "cheerleader" for your company who uses you again and again and sends you tons of referrals.

Use these proven systems in the Rich Cleaner Kit...

The "After Unit For Client Relationships:

  • Newsletters
  • No Brainer Programs
  • "A Little Something" Techniques
  • Referral Program
  • Long Term Client Relationship Builders
  • The Latest "Tech" Methods Using (i.e. Youtube, texting, Facebook, Twitter)

Of course, all of these systems that fall under the "Before, During and After" Module are handed to you, ready-to-go in my Rich Cleaner System that you can easily start benefiting from, from day one.

So that means...

No More Excuses!

This program will remedy any "excuses" about why your phone isn't ringing. It will remove the need to explain why your last ad campaign failed. And it will put an end to skirting around the issue of why your bank account is so low.

No guess work. No wondering what to do next. No slow season. No empty schedules. No more frustration. As easy as simply going through a checklist, you will transform your business and take it to heights you probably never dreamed of before.

How Can I Be So Confident?

Because my systems hand you the best, most effective, proven and easy way to automatically make a ton more money in your carpet cleaning business and I designed it to "spoon feed" you the information in easy to understand "bites"....and then I serve it up with a side of motivation and direction.

While everyone else is sitting around scratchin' their heads trying to figure out how to get their phones to ring, you'll be happily building your solid, cash-rich carpet cleaning business. (Recession, what recession?)

Here's just a "glimpse"of what you'll discover...

  • A mind-blowing way to tweak your ads that makes all other carpet cleaning ads practically “invisible” to your prospects. (And you will spend a fraction of what your spending right now on any of your advertising!) (Rich Cleaner System Strategy #3)

  • An “auto-pilot”marketing tool that gets customers to refer people to you business like crazy… (No nagging required.) This works so well… 40%-50% of all your business will come from “referrals” (Rich Cleaner System Strategy #55 & #56)

  • How to “ethically” double your profits on almost every job… and how to do it in a “SYSTEMATICAL” manner that makes your customers more than happy to pay you all that additional money!!! (Rich Cleaner Strategy #7 & Bonus DVD)

  • Free access to an advertising “flyer” that worked so well for one Carpet Cleaner that he had to stop mailing it.  (His schedule became booked-solid 3 weeks in advance just four days after mailing it to a couple thousand homes!) (Rich Cleaner's Quick Start Up Guide)

  • An “effortless” way to earn an additional $1,000.00 every week by targeting upscale homes. (Rich Cleaner Strategy #42)

  • A “shoe-string budget” marketing strategy that allows you to “steal” once-faithful clients from your biggest competitors.  (Don’t worry… this technique is 100% legal… 100% ethical… and is guaranteed to leave your competitors clueless as to why their customers are disappearing!) (Rich Cleaner Strategy #27)

  • How to convert your business card into a “marketing weapon” that actually compels people to call, book jobs, and refer their friends, family and relatives to your “wonderful” business. (Strategy #100)

  • The “Ultimate Internet Advantage”:  A small, 1-column x 2-inch ad that is so irresistible and so compelling, that roughly 80% of all prospective carpet & upholstery cleaning customers in your marketplace will make it a point to visit your website first… before they make a decision as to which company they’re going to hire. (Rich Cleaner's Strategy #82)

  • “Poor Boy” Marketing Strategies:  How to jump-start your business with little-known, low-cost, and NO COST, powerful strategies for Google and social media that will have your phone ringing off the hook. (Rich Cleaner Internet Strategies Kit)

  • A wonderful little strategy (incredibly easy to implement) that practically guarantees you’ll never have a “no-show” ever again! (Rich Cleaner Strategy #34)

  • A magnificent, “hypnotic”, impossible-to-ignore, money-making “gadget” (one of my “students” created) that you can attach to your carpet cleaning van for less than $99.  This “mesmerizing” marketing tool generates so much attention, and so much curiosity that it compels neighbors and people driving by to stop and take free info/coupons directly from the “gadget”.  Generates tons of new customers practically for FREE.  (Boy is this clever!) (Rich Cleaner Marketing Toolkit)

  • Generate thousands of dollars a month online for your business with this simple, cheap of my clients was averaging $30,000.00 per year off his website using this inexpensive tool and it has nothing to do with SEO! (Rich Cleaner Internet Strategies Kit)
  • How to turn your website from an ineffective "billboard" to a money generating conveyor belt delivering you job after job even while you sleep...(Rich Cleaner Internet Strategies Kit)

So If You Are Still Wondering Whether The Rich Cleaner System Will Work For You...

All I can say is if you already know how to get a steady stream of clients calling you month after month, year after year, paying you top-dollar for your services, then you probably don't need it.

And if you haven't been effected by the current recession and haven't felt a the slightest "hit" from the "new economy" then maybe it's not for you.

And if you already know how to run a cheap $225 ad and get 44 phone calls in one day from that ad then perhaps you really don't need it.

If you have access to a stockpile of hundreds of proven, successful ads sitting around at your disposal to tap into anytime you need to fill a lull in your schedule then you can probably pass.

If you already make more money than you can handle, know more about making money than you care to know and are not interested in bettering your best, then don't even think about it.

But I've just met so many carpet cleaners over the years who felt lost.

So many people who are overwhelmed.

Too many carpet cleaners where their business was just sucking the life out of them.

Do any of these "strike a nerve"?

If you want to have your phone ringing every day with highly profitable jobs and grateful customers...

If you want to know what it feels like to be booked solid 3 weeks in advance...

If you want to keep busy during what is traditionally the "slow season" for carpet cleaners...

If you want clarity in your business and direction in your daily "grind"...

If you want to wake up excited again and passionate about going to work everyday...

If you want an E.L.F. business (Easy, Lucrative and Fun) and not a H.A.L.F. business (stands for Hard, Annoying, Lame and Frustrating...sound familiar?)

If you like talking to other carpet cleaners from different areas who are successful and excited about making money and eager to share their know-how with you...

If you are sick of the "recession" controlling you and your income and you are ready to say "recession, what recession?" ...

If you constantly hear about "social marketing" and the "new marketing" opportunities out there but don't know where to start...

If you are sick of dropping your hard earned money on advertising and getting little to no response...

If you want an "auto-pilot" method of creating money for your company "on demand"...

If you are still searching for that "magic bullet" that will bring you a landslide of business day in and day out, month in and month out...

If you have a successful business that grew and grew when the economy was booming because you are good and have been in business for years, but now find your business growth is "flat-lining" with the recession...

If you long for a mega-successful, exciting carpet cleaning business that you can feel thrilled about waking up to every morning...

Then Here Is The Deal...

The Rich Cleaner System is most likely that missing "piece" to the puzzle you've been looking for, the missing "piece" that will complete the exciting picture of a super successful, stress-free life in the carpet cleaning business.

The Rich Cleaner System is proven time and again to work for carpet cleaners, young, old, man, woman, franchise or not, new business or well established ...businesses making a million plus and businesses just starting out....and everything in between. It doesn't matter what "scenario" you want to throw at me. The Rich Cleaner System system works because...

These Principals Are Universal, Proven And Easy To Use.

Really, what more could you ask for?

"But Joe, I've seen a couple of other 'marketing programs' for carpet cleaners available, how do I know which one to choose?"

So now you are wondering if you can compare what I'm offering you to what those "other systems" have to offer?

And, well to put it just can't.

Let's just forget that it's because of me and my mega success with teaching these systems to cleaners over the past 17 years that there has been a few new marketing "gurus" popping up in the industry.

Let's take the fact that some of those "experts" used to be my carpet cleaning clients and the rest of them have never owned a carpet cleaning (or any other service-type) business at all....completely off the table.

And let's just not mention that no one else on the planet, to this day, has been able to transform people's lives through teaching these systems as ethically and effectively as I have.

Let's forget about all that and I'll tell you ...

3 Reasons The Rich Cleaner System Is Truly The Best Marketing System In The World For Carpet Cleaners...

#1: Because I trademarked the best ideas and I give you the right to use them. This includes a multi-million dollar producing famous "pink flyer", a killer "unique selling guarantee", my uber-successful Consumer Awareness Guide that thousands of cleaners use to position themselves as THE expert in their field and generate tons of high-profit cleaning jobs and access to the Ethical Services brand. All unique to my system...all owned and trademarked by me and given to you with The Rich Cleaner kit to use and access freely. No one else can offer you that.

#2: Because I've personally spent almost 2 decades and tens of thousands of dollars on seminars, books and training, and I've had the chance to interview and learn from dozens of the leading marketers, book authors and business leaders from around the world today. (People like Tony Robbins, Brian Tracy, and Mark Victor Hansen to just name a few.) And then I've poured that knowledge into a paint-by-numbers easy system for you to virtually "plug into" your business and instantly create automatic streams of income for yourself. No one else can offer you that.

And #3 is perhaps the best reason of all.. I've had over 6,300 cleaners testing and perfecting my strategies for 17 years which means you get exclusive access to...

Ultimate Secrets From "Ninja" Carpet Cleaner's Proven Ads, Flyers, Letters, And Websites...A Database Of Pure Marketing "Gold" That You Will Never Find Anywhere Else In the World!

That's right and it's because of my longevity in this industry that you get immediate access to thousands of proven ads - a stockpile of ready-to-go, money-generating resources and no one else can offer you that.

I really can't emphasize the sheer value of this. And I have to tell you this "phenomenon" has actually been the most surprising development of my system. There's no way I could've predicted this 17 years ago when a handful of carpet cleaners started using my systems.

And this highly effective "swipe file" is probably the BIGGEST thing that sets my systems apart from anything else you will find out there...

Because my systems have transformed the lives of thousands of cleaners over the past 17 years people get excited about this business again. When you transform something that was a source of pain and frustration to a real source of joy and wealth....everything changes.

And people suddenly want to share their new-found results and success with you.They want to help out those ones who were in that same "sinking boat" they were once in. They want to tell you exactly how they did it. And they want to help you succeed.

And it's because of this new found passion for the carpet cleaning business, that thousands of successful carpet cleaners have compiled and regularly contribute their best, most effective ads for you to use so that at any given moment....

"You Can Ethically 'Swipe' The Most Effective, Current, Successful, Money-Making Tools From Carpet Cleaners All Over The Country...And 'Plug' Them Into Your Business...
Then Sit back and Watch Cash Pour Into Your Bank Account!"

Are you starting to get the picture? Can you see the awesome tools and resources you could have at your fingertips at any given moment?

Just imagine this for a moment...the holidays are winding down and you're headed into your "slow season", it's a cold, gray day and you notice that next week isn't booking up quite as you hoped. But no have The Rich Cleaner System at your disposal and plenty of great ideas to put to work for know exactly what to do to fill your schedule.

...But maybe it's the gray skies or the shorter are feeling extra lazy today. You wonder if anyone has contributed a 'slow season' ad that's working like gang-busters... You have instant access to that information. With the touch of a button you have a copy of an ad that a cleaner in a nearby city is using to get a 25 to 1 return on his investment. He happily shares it with you, and in the time it takes you to finish your morning cup of coffee you "plug in" your name and company information and get the ad out later that the next afternoon you're schedule is booked solid again. You rest easy and are really enjoying your E.L.F. business....with the Rich Cleaner Systems you have access to a near endless supply of tips, tricks and strategies for blowing the roof off your sales!

That's perhaps one of the most unique benefits of my systems. And it's a network and resource you will only find when you get The Rich Cleaner System.

So really, trying to compare my systems with anything else available out there's apples and oranges.

I have clients who have bought kits from the "other guys"...after all, people who are after their "bigger future" are always looking different ways to get there...and you know what they often tell me?

"The 'Other Guys' Are Just Missing That 'Something Special.'"

Now, I'm sure they are nice guys that offer some good ideas. But I promise you, no one else has the resources and the systems I am offering to you...their systems are simply not complete.

In fact, getting their stuff is like getting an awesome kit car with the engine missing.

At best you are getting some "good ideas". But what you need are the proven systems, strategies , tools and resources only I can offer you through the Rich Cleaner System

And, when you get my Rich Cleaner System...

You've Got Something More Than Just
An Effective "Marketing Plan" In Your Hands.


Because The Rich Cleaner System is not only a tool that will transform your business into a thriving, growing profitable, cash machine...but it also...

Removes the frustration of failure and gives you the thrilling feeling of success. It puts you in control. You don't work for your business anymore, your business works for you.

Once you remove the obstacles that are keeping your from mega-success and replace them with the systems that bring in cash like have freedom.

Freedom from frustration. Freedom from worrying about the recession. Freedom to feel 100% in control of your life again. Control of your finances and your future.

And that, my friend, is a wonderful feeling.

You can easily have that kind of success and freedom's just one of the positive "side effects" of plugging the Rich Cleaner systems into your business.

It doesn't matter if you're a newbie to the industry, a seasoned veteran or you fall somewhere in the middle...the Rich Cleaner System gives you the control and success you've been searching for. And when that happens you will get genuinely excited about your business again.

And don't you think you deserve to have that kind of success at this point in your life? Don't you have a "bigger future" ahead of you?


Testimonial SECTION 8:

(Do we have any testimonials where people state Joe's system is better than other systems out there?

4 powerful testimonials inserted here.)






Here Is Exactly What You Will Get In Your Rich Cleaner System:

(Pic of System here)


1. - 105 Money Making Strategies Manual

This HUGE manual shows you "How To Schedule More Carpet & Upholstery Cleaning Jobs In A Month… Than You Now Schedule All Year!” This will quickly become your carpet cleaning "Bible" that you will crack into every time you want to create "money on demand"

Each of my 105 strategies is explained and illustrated in this manual. It is jam-packed full of “insider- secrets” that will get you a flood of customers… customers who will have your pockets bulging with more money than most doctors earn! It’s a massive collection of ALL of my best marketing secrets, ready to go, so you can begin implementing them into your business on the first day you get your hands on the Rich Cleaner System. In this manual I don't just tell you “how” to do it, I give you tested and proven SAMPLES, SAMPLES, and more SAMPLES to show you how it’s done.

Value: $897.00 - But Included FREE With Your Rich Cleaner System

2. - The Most Successful Marketing Tool Kit Available To Carpet Cleaners Today

This is a collection of dozens of letters, ads, postcards, flyers, etc. that are being used by my most successful carpet cleaning clients, you have instant access to hundreds of their most killer money-making ideas. Everything is ready-to-go so you can instantly "plug" it in and put it to work for you. This “kit” takes all the grunt work out of creating new marketing materials. If you need a new ad, just flip open the “Marketing Tools Kit” and choose one. They are ALL proven… and they all WORK. It’s truly a “no-brainer” reference manual.

Value: $499.00 - But Included FREE With Your Rich Cleaner System

3. - Quick Start-Up Guide to Fast Cash

This guide zeros in on the simple steps you can take immediately to get a quick cash flow surge in your business. (Could you use massive influx of cash immediately?) This booklet guarantees that you won’t get overwhelmed. It makes getting started as easy as signing your name on a piece of paper. You can start making money the day your system arrives with this guide.

Value: $347.00 - But Included FREE With Your Rich Cleaner System

4. - Coaching Audio CD’s

This is my way of speaking with you personally and showing you all the nitty-gritty details of using these strategies and tools. You won’t have any questions about what to do first, second, or third…because I will coach you every step of the way.

Value: $299.00 - But Included FREE With Your Rich Cleaner System

5. Your First 30 Days You Get A FREE "Daily Tasks To Success" Via Your E-Mail

This “Daily Tasks To Success” e-mail will be a 5-15 minute “task” or “to-do” for the day that will virtually “hold your hand” and lead you through EXACTLY what you need to do everyday for the  first 30 days you have the systems…so the Rich Cleaner System is being “plugged” into your business and making you a ton of money…increasing your prospects, getting your phone ringing, getting you lots of jobs, and getting you higher paying, loyal clients.

Value: This Can Be Worth Thousands To Your Business If You Utilize This Tool. And Its' Included FREE With Your Rich Cleaner System

6. After Your First 30 Days You Get A FREE "Inner Circle" Membership

Here's everything that's included with your FREE membership: Three Full Months of the Piranha Central™ Access: Piranha Central is THE place to be on the web for success-minded Carpet Cleaning & Restoration marketers.

- This website gives you instant access to every gold-nugget of wisdom, every valuable coaching call, every tool and every elegant idea shared by Piranha Marketing... plus hundreds of videos, audios, strategies and ready made templates in our searchable archives. - Download at the touch of a button 800+ of the most profitable plug-n-play marketing pieces, sales letters, postcards, ads, scripts, flyers, newsletters, operations systems and more to support & grow your carpet cleaning business through every season of the year!

- Plus you get instant access to a worldwide community of the brightest and most successful Entrepreneurs in the Professional Cleaning & Restoration Industry sharing ideas, quality discussions, camaraderie and connections.

Through what I coined "Piranha Central's E.L.F. mail" you can participate in conversations among Members on all aspects of building a successful business and successful life. Whenever you have a campaign you want feedback on, or a question on a strategy, you immediately have access to hundreds of other owners of carpet cleaning companies to give you their real-life experience and marketing insight.

The site, templates and discussions are constantly updated & cutting-edge to “dig deeper and deeper” into the marketing strategies found in your kit. My giant network of top members are constantly experimenting with the strategies of his kit… and will often add a “new twist” to a strategy that makes their income explode! All the profitable details of each of their “experiments” (plus a huge variety of all kinds of useful marketing/money-making information) gets shared with his “Inner-Circle” members on Piranha Central™ … helping you to enjoy even greater success!

7. – Instant Access to These Cash Creating Tools Available Through Piranha Marketing…

  1. Three FREE Months of the Client Compounder™: Every month you’ll receive (on CD and via email) “The Ultimate Marketing Tool” for generating new, repeat & referral business. This money-making “gem” that you mail out to your data base every month for mere pennies is the closest thing to a “magic bullet” for carpet cleaners that has ever existed. So simple, so easy, so profitable and so inexpensive is this miracle-marketing tool that once you try it… you’ll be hooked for life. (Or at least until you’re retired!) Just wait until you feast your eyes on this “Competition-Killer”… it’s a virtual “Masterpiece!”

  2. Listing: The most trusted and reliable way for homeowners to find a cleaning, restoration, or remodeling professional to invite into their home. Our database makes it easy to see what their neighbors have to say about your services. The best way for you to capture and exploit your client testimonials! Once you have agreed to adhere to the Code of Ethics, we'll add your company to this Consumer Referral website. $39 Set up fee waived. Free for life!

  3. Three FREE Months of Buyers Group Discounts: Piranha Marketing Members are one of the largest, and strongest, buying blocks in the industry. If you are a one man operation, you now have access to discount programs only available to much larger operations. The Piranha Partners offer 5% - 50% off of their goods and services for Piranha Members – from office supplies to cleaning solutions to restoration equipment to car rental services. Plus you can contact our Purchasing Concierge for large purchases, from bulk chemical buys to large equipment to vehicles, to help secure you the best product and the best price. I've negotiated for you. The Buyers Group Discount also includes, our Members-Only print portal offering top performing direct mail templates to customize and roll out for your company. Newsletters, postcards, sales letters, door hangers. Mailing list services also available..

Combined Value for #6 & #7: $795.50 - But Included FREE With Your Rich Cleaner System

8. - My Copyright-Protected “Consumer Awareness Message©” & Guide

It cost me over $1,800.00 and a whole month of my time just to create, design and develop this powerful marketing tool. Don Deleeuw, one of the first carpet cleaners to ever use this system, made over $60,000.00 from this one strategy the first year he used it – since then he’s made several hundred thousand dollars with this ONE strategy! This educates consumers and gets them to call you! I've sold this single strategy for $297.00 by itself! (Think of it as my $60,000.00 Secret.) My unique “Consumer Awareness Message” is ready for you to plug in your name and start using from day one. This strategy builds instant trust with your clients, differentiates you from your competitors, eliminates price resistance and positions you as THE authority in your area. Like I said - very, very powerful! This strategy alone has such sledge-hammer impact on any and all advertising you do, that it can easily be worth tens of thousands of dollars to you each year.

Value: $297.00 - But Included FREE With Your Rich Cleaner System

9. - Figuring Out the “True Cost Of Doing Business” CD

With this you get a CD that was presented to my company (from my buddy Doyle Bloss of Bridgepoint Interlink Supply) that you can pop into your computer to figure out exactly what it really costs you to do business. It also helps you figure out exactly what you must charge in order to reach your personal and business goals. If you had to try and develop a tool like this all by yourself, it would take you hours and hours (probably even days), but I'm handing it to you on a silver platter, ready-to-go.

Value: $197.00 - But Included FREE With Your Rich Cleaner System

10. - Carpet Protection DVD

When you (or your tech) show this DVD to whomever you are giving a quote your carpet protection sales will soar.  You simply ask your prospects if they have a DVD player and ask them to watch it while you measure their rooms.  This ultra-compelling, benefit-driven DVD is an incredible auto-pilot “sales tool” that will regularly sell 80% (or more!!!) of your clients on purchasing carpet protection.  So persuasive is this DVD, that after watching it, the overwhelming majority of your clients will “demand” carpet protection.  

Plus, as an added bonus… because of the educational content of this DVD, the importance of “regular cleanings” will be “burned into the minds” of your customers… resulting in “more frequent” cleanings… and a lot more money in your bank accounts! It’s quite simple… after watching this DVD people will automatically tell you “Oh, and I need carpet protection too!”  It sells them on you and getting their carpets cleaned and protected right away!  The DVD and license to use it is NOT FOR SALE... not at any price! The only way you can obtain this miracle “selling tool” is if you get The Rich Cleaner System. If you wanted to create your own DVD like this from scratch, you'd easily spend $1,000.00 to $10,000.00 or more on scripting, studio time, taping and editing.  Thanks to me, you don't have to.  Instead, the very SAME DAY you get my system, you can show this DVD to that day's customers and IMMEDIATELY start making more money in your business!

Value: Worth Thousands to Your Bottomline/Not Available For Sale - But Included FREE With Your Rich Cleaner System

11. -Website/Yellow Pages Response-Tripler Guide

The yellow pages are not dead yet, but we all realize it's quickly being replaced by the internet. I will give you information on how to select and write a yellow pages ad (that still works) and if you apply these principals to your website like many of my clients have, you will get LOTS and LOTS of people to call you. This manual explodes the myths about what you really need to do (and what not to do) to create a massive profit center with your Website and Yellow Pages ads. I'll even included a half dozen ads that you can use “as is.” You just need to “plug in” your name and phone #. You’ll have THE most powerful Website and Yellow Pages ad in your city!

Value: $297.00 - But Included FREE With Your Rich Cleaner System

12. - The $100,000.00 Ad Sampler Kit

This kit contains thousands of dollars worth of copyrighted materials that I have spent years and thousands of dollars creating. You will see EXACTLY how to lay out everything from your price sheet… to your business card… to a consumer’s guide about how to choose a carpet cleaner. This is NOT the same old stuff your competition is using. It’s unique, proven and best of all it gets RESPONSE.

Value: $297.00 - But Included FREE With Your Rich Cleaner System

13. - Carpet Audit™ DVD’s

For the first time ever with your Rich Cleaner System, you will get my copywrited “Carpet Audit DVD’s”. Watch them and discover EXACTLY how to execute one of my most profitable SYSTEMS. This system sets you apart from your competitors and enables you to turn a “price quote” into a “show” that will “WOW!” your prospect and virtually guarantee that you close every sale possible, ethically, with no arm twisting… and for the highest possible price. (Most Members close 90% of their prospects or better.)

My members have been dying for me to create this DVD for years, so I hired a professional film crew and shot several of my most successful cleaners demonstrating exactly how it’s done. You’ll watch first hand how to successfully present yourself while giving a residential or commercial quote. This is an absolute must have!! It includes two DVD’s totaling 3 hours of money-making information. Once you learn how to do a “Carpet Audit” you can instantly double your average sale.

Value: $277.00 - But Included FREE With Your Rich Cleaner System

14. - My Best Ever Letters On CD (forms, sales letters, ads, etc.) On CD

Includes dozens of forms, sales letters, ads, and survey sheets included with the System. This disk will save you hours and hours of labor. Simply put the CD in your computer, add your name and company name in the appropriate spaces, and print. No need to re-type these forms. This CD will save you time and make you a lot of money! (If you are busy, or simply not very good at typing – you have to get this time-saving CD!)

Value: $97.00 - But Included FREE With Your Rich Cleaner System

15. - The Notorious “Big Pink Flyer”

Created by my highly successful member, Jim Wolverton, this incredible flyer is like NOTHING you have ever seen before. It generated over $90,000.00 for Jim the first year he circulated it and has generated millions(!!!) for hundreds of my other clients over the past few years. This flyer alone will pay for your entire investment in the system! In addition, you’ll receive a copy of a CD interview I conducted with Jim – the man did over $193,000.00 in revenue his FIRST YEAR in business, and has earned a total of $604,000.00 since he started using my systems – and he reveals EXACTLY how he did it in this gripping interview.

Value: $397.00 - But Included FREE With Your Rich Cleaner System

16. - The Million Dollar “Water Damage Package”.

Here's everything that's included:

  1. The Water Damage Restoration Specialist’s Marketing Mastery Manual: This manual shows you how to position your company as the “Restoration Authority” in your area. (Even if you’re just breaking into the business!)

  2. The Water Damage Restoration Specialist’s Direct Marketing Tools Kit: Which is packed full of brochures, flyers, ads, sales letters and more… all proven marketing materials… all ready to send to adjusters, plumbers, and others to guarantee you more restoration work than you can handle.

  3. The Water Damage Specialist’s Yellow Pages Advertising Tool Kit: This kit is packed with winning Yellow Pages Ads and ad templates that will keep you “flooded” with restoration work. In addition, you get THREE FREE BONUSES: Including “FIRE! How To Avoid Disaster & Overcome It” – a FREE Consumer’s Guide which educates your prospects; plus, the special sales letter to send to public adjusters that “cements” you as the company of their choice in restoration work. And finally, two audio CD interviews with water damage experts Pete Consigli and John Hickey (owners of the largest Restoration company in Australia) that reveals the industry “insider secrets” which almost nobody knows about. This course is an “absolute must” for anyone that offers, or is contemplating adding, restoration services to their company. This course, all by itself, can put you into the $1,000,000.00+ category!!

Value: $997.00 - But Included FREE With Your Rich Cleaner System

17. - The Top 10 Secret Internet Assets & Strategies

The Top 10 Strategies to DOMINATE Local Search (SEO) in your area are spelled out for you in a simple, step-by-step report accompanied by an audio training and Q & A recordings. You'll also get the cutting edge 'TWITTER TWENIUS' recordings and (via your INNER-CIRCLE Piranha Central access) you can get even more cutting edge online marketing training on generating tons of qualified leads using Facebook & YouTube.

Value: $497.00 - But Included FREE With Your Rich Cleaner System

The No Slow Season System will SPEED-UP Your Slow Season. Package includes the "Slow Season Strategies" Training Call and Templates for Lead Generation, Repeat Business and Referral Business.

Value: $197.00 - But Included FREE With Your Rich Cleaner System

After all that you are probably thinking....

      "This Sounds Great But...How Much Is The Rich Cleaner System Going To Cost Me?"

Well, nothing if you use it....and I say that in jest but it's also dead right.

You see the Rich Cleaner System is an "education" that pays for itself. Now...I don't want to scare you off now by calling it an "education," after all, you DON'T have to crack open boring text books and study until the wee hours of the morning to "get this".

All the work is done for you so you have a "robotic" system of proven money making strategies handed to you. But haven't you already gotten an "education" about what kind of advertising does NOT work just by being in business? The Rich Cleaner System is a fun journey of quickly discovering what works and how to implement it quickly and easily for instant cash surges and long-term massive growth. So in reality it doesn't "cost" a's an investment in your "bigger future."

And I know from personal experience that if you don't get your hands on the Rich Cleaner System...

"You'll Waste More Money On Advertising That
Doesn't Work, Than You'd Ever Spend On My
Powerful Money Making Strategies!"

If you don't do something to change what you've been'll probably waste hundreds, if not thousands of dollars on ads that don't work over the next few months.

If you add up the money you spend on your online advertising, Yellow Page ads, money-mailer type ads, postcards, newspaper ads and flyers – you'll realize that you waste a heck of a lot of money on ads that barely break even… or worse… on ads that just flat-out “tank!”

Save all that money that you would have wasted, and instead do what thousands of other carpet cleaners have done. If you follow in those footsteps, you'll be making lots and lots of money in no time at all… plus you’ll be having fun in your business.

To tell you the truth it took me years to "dial in" the pricing on The Rich Cleaner System...How do you put a value on a system that makes people hundreds of thousands of's even made people millions over the last decade...just how do you put a price on that?

I could easily be charging $5,000.00 to $10,000.00 dollars for this system....people pay much more than that for franchises that don't give them a fraction of the money-making tools, strategies and resources you will get from me.

But I don't ask that price for this system. Not even close.

And the reason I don't ask $5-$10k is I want it to be "reachable" for as many people as possible.

People say we are living in a "new economy" and it's not in a good way..people long for the days when the phone rang and their schedules were full just because the economy was rich with cash. Some people say those days are over for now...But I'm telling you for a fact...those days are NOT over...not if you have the Rich Cleaner System.

If I can get my systems into as many people's hands as possible...if I can gets my syatems into your hands...then you will re-define the "new economy." You will have success and money flowing into your bank accounts in spite of the recession, in spite of whatever your "local economy" is doing.

That's why I'm asking a fraction of what this course is worth...the total investment is only $1799.00. But you can get the system into your hands today for as little as $297.00...

$297 Gets The Rich Cleaner Course Delivered To Your Doorstep Within Days...

Now how does THAT work? All I'm asking for today is a little commitment...$297 is a very easy "commitment" for most people...even when you are broke you can usually "pony up" such a small amount to grow your business. And what I will give you in exchange is what I call...

Results In Advance.

“Results In Advance” are what happens when you put he Rich Cleaner System to work for you. "Results in Advance" means that by the time your first installment of $500.66 is due 30 days from will be using the money you've made from plugging the Rich Cleaner System into your business to pay for the system itself. You will be getting results and making money BEFORE your next installment is even due. How can you pass this up?

During the first 30 days you have the Rich Cleaner will get excited about your business, you will get results and you will begin to SKYROCKET your income.  Then ultimately, the Rich Cleaner System will cost you nothing and make you so much more money than your initial investment.

If you take advantage of this opportunity…not only will you see that the Rich Cleaner System is going to TRANSFORM your business  You will discover that reaching yourBIGGER FUTURE” is closer than you think.

To break it invest is $297 today and you have 30 days to use the system, fill up your schedule and make a ton of money using it. After that...3 monthly installments of $500.66 will be due. That means I'm giving you 120 days to get the system into your hands and make money with it before you complete your total investment.

But there is more...

You have absolutely No-Risk when you order my Rich Cleaner System...because I back it with my...

365 Day Money Back Guarantee!

That's how serious I am about you making a ton of get my 1-Year, Unconditional No Strings Attached, No Questions Asked, Money Back Guarantee

That means you have a full 12 months to examine everything in the system, start using the strategies (which you can do within 24 hours of receiving it) "swipe" ads, and take advantage of every resource available to you through my system! If at anytime during those 12 months you decide my system is not for you, for any reason whatsoever, you can simply return everything for a NO-HASSLE-100% MONEY BACK GUARANTEED REFUND. No questions asked. No hard feelings.

Just Picture This...

My system can help you reach a higher level of income very quickly. However… providing you with “financial security” is not all that my system will do for you.  My system has the ability to put an end to the stress, anxiety and frustrations that you are accustomed to facing in your business on a daily basis.  My system has the ability to allow you to work fewer (much fewer) hours than you now find yourself working.  No more of those 50-75 hour workweeks.  (Forget that crap!!!)

What kind of life is that? 

Instead, when you start using the strategies of my system, you’ll be able to join the ranks of these Carpet Cleaners… (Earning tons of money, taking more time off from work than ever before, and enjoying their EASY, LUCRATIVE & FUN businesses.) 



3-4 more powerful ones with changes in income and lives


My guess is that the reason...

You Spent Time and Energy Reading Through This Report Is Because You Know You Have A...
"Bigger Future!"

How are you going to get to your "bigger future?"

Which path will you take to reach it?

The truth have come to a crossroads and you can choose the path to success or choose to stay on the path of mediocrity and struggle. Thousands of cleaners like you have chosen the path to success. And now here is your chance.

If you implemented just ONE of the ideas I've give you you think you could make an extra $1,000.00 next week? You bet you can. And with the complete Rich Cleaner System you could easily add $2,000.00 to $3,000.00 to your cash flow next week.

But Think About The "Big Picture"...
Think About Your "Bigger Future!"

What will that translate to over the next year? For many cleaners it's meant an extra $100,000.00, $200,000.0 even $400,000.00 in their first year of getting their hands on the Rich Cleaner System.

And remember...if my Rich Cleaner System doesn't exceed your expectations by showing you exactly how to double your carpet cleaning business... even in a tough economy, simply return it to the Piranha Marketing office within 12 months and say, "Joe, I don't want the system". It's that simple. I'll cheerfully refund 100% of your investment in the kit, and we'll part as friends.

Now, let me close by saying…

There are really two types of people reading this report right now...

Those who are Looking For MORE...
And Those Who Live Life In Fear And Indecision...

Here's a test to see which group you fall into.

"If You Don't Want To Reap Some SERIOUS....

Then just close this report up and go back to watching YouTube Videos...or playing video games...or just complaining about the economy.

But If You Want To...

Shatter Every Goal You've Ever Set For Yourself
And Reach Your "Bigger Future"...

Then this happens to be one of those "right place at the right time" moments in your life.

And you are in the group of people who DEMAND more from life, LOOK for more in life, And TAKE more from life...

"Because If You Are Serious About Making More Money In Carpet Cleaning...Then The Rich Cleaner System Will Be The Stepping Stone To Taking Your Business To That Elusive 'Next' Level!"

This is without a doubt the most essential "key" to unlocking the potential of your business. Period.

Now I know investing in the Rich Cleaner System IS a significant decision for you. But thousands of carpet cleaners have dubbed my systems as the "ultimate tool" for skyrocketing their income for a damn good reason....

The Rich Cleaner System Produces Killer Results.

So if an initial $297 to get your hands on the Rich Cleaner System is still a whole lot of money for you...

Believe me, I understand.

But isn't that the best reason of all to act on this opportunity immediately? So that in a month from now you get past it... so that in two to three months from now you are NEVER struggling financially again.

So that when opportunities to invest in bettering your life (like this one) come can jump on them and not bat an eye.

Think about this....people don't think twice about spending literally tens of thousands of dollars on a college education and then get out of school and take an entry level job making a fraction of what that education cost them. (And there are no University's or Colleges out there that hand you instant money making tools and offer a money back guarantee like I do!)

But here is your chance for an "education" that is literally worth HUNDREDS OF THOUSANDS of dollars to your bottom line. And you can begin this "education" for just $297 today. (And it comes with my 365 day money-back guarantee.) Could I make this any easier?

The really cool thing is you don't have to "work" for THIS education....all the work is done for you and yet you get to reap the rewards of a MUCH, MUCH higher income.

After all, you own your own business, you have developed technical skills, and you do good work... you SHOULD be very well-paid. Taking home more money than you need EVERY week. Investing for future financial security.

If you're NOT, and you turn your back on this opportunity, then how and when are things going to change for the better in your life?

Sure, you might hit the lottery. But don't hold your breath.

Please, get real.

Decide, right now, to create the kind of business, income, and lifestyle that you and your family deserve. Decide right now to have a "Bigger Future." I promise to take you there.

OR, if you are already pretty successful, then do what ALL successful people do - decide to better your best. To get that extra edge. To move forward. (After all, if you're not moving forward your competition will pass you by!)

This is a decision that you can make today and feel great about because you know it is an investment in your life that will yield the highest possible returns. (And those are hard to come by these days.)

This is really a "no-brainer"...I've removed all the risk with my 100% money-back guarantee so go ahead and give yourself permission for "greatness" this year. Get my Rich Cleaner system and my near endless supply of tips, tricks and killer strategies and blow the roof off your business this year...instead of another mediocre year you could be one of the hundreds of cleaners I hear from all the time telling me about your mega- success....the choice is yours.





Joe Polish, President
Piranha Marketing, Inc


P.S. I didn't mention this yet but I need to let you know...because the kit is such a steal at only "$297.00 down" I'm considering raising the point of entry on January 1, 2012. Consider this...I'm only looking for real "players" so if you are ready to step up your game and become a "player"...Don't hesitate. Make your move today.

P.P.S. And remember... because the initial investment for the Rich Cleaner System today is only $ can make that back "before lunch" cleaning carpets...people just like you have done it again and again. (By the way, this entire investment IS a Tax-Deductible business expense.)

P.P.P.S. Remember the Rich Cleaner System will make you so much more than the initial $297 investment...and you can use your VISA, MasterCard, American Express or Discover card to set up your installments. (This way you could make enough money using the system in the first 30 days to cover your initial payment and make the next 3 payments for you!)

P.P.P.P.S. Times Have Never Been Tougher. And unfortunately… for a lot of carpet cleaning business owners…Things Could Get A Lot Worse… Before They Start To Get Any Better! With an unstable economy, escalating gasoline prices, plenty of “low-price” cleaners getting into the business, and more and more “Do-it-yourself” portable carpet-cleaning machines on the market than ever before… Carpet Cleaners are watching a whole new ball game unfold right before their very eyes! It’s insane. Which is why you need to give yourself the chance to "beat these odds" and get my Rich Cleaner System working for you right away!